Hey there! Are you our next Leadstar?

We're looking for a passionate and curious marketing specialist to help us grow our affiliate brands in the exciting world of sports betting and online casinos – with a special focus on the US and Canadian markets.

Join a team that’s ambitious, fast-paced, and full of smart, driven people. If you’ve got a passion for SEO, a creative mindset, and a love for sports and gaming – this is your chance to make a real impact.

What we offer you:

• A chance to become an expert in SEO, link-building, and digital marketing within the iGaming industry
  
  

• A collaborative team that encourages creativity and new ideas
  
  

• Hands-on experience building brands in competitive English-speaking markets
  
  

• A dynamic workplace in the heart of Stockholm where every day brings something new
  
  

• The opportunity to take ownership and grow your role as we grow our presence in North America
  
  

What we expect from you:

• A sharp, curious mind with a hunger to learn and win
  
  

• Creativity and independence – you’re not afraid to take initiative
  
  

• A passion for sports, online gaming, and digital trends
  
  

• Strong written and verbal communication skills
  
  

• A collaborative spirit – you’re a true team player
  
  

Who we’re looking for:

We’re hiring a US/Canada Marketing Specialist to work full-time from our Stockholm office. Your mission? Help build and market awesome products like SportsbooksOnline.com and UnitedGamblers.com that users love and search engines rank highly.

You’ll be a key player in growing our visibility in the US and Canada, creating smart, engaging marketing strategies that drive traffic, build trust, and boost brand recognition.

What you'll be doing:

SEO & Link-Building

• Execute and improve link-building strategies to boost our rankings
  
  

• Identify high-quality backlink opportunities and build and maintain partnerships
  
  

• Monitor and optimize SEO performance alongside our content team
  
  

Brand Growth & Online Engagement

• Create marketing campaigns that build a strong brand presence
  
  

• Engage with relevant communities on Reddit, Instagram, and more
  
  

• Brainstorm creative ways to connect with users and build loyalty
  
  

• Track the performance of our campaigns

Digital Marketing & Strategy

• Support broader digital marketing initiatives
  
  

• Research industry and regional trends in sports, iGaming, and affiliates
  
  

• Collaborate with influencers and creators to expand our reach
  
  

• Ensure all content is aligned with our brand and optimized for SEO
  
  

• Work hand in hand with Website Managers to identify the marketing needs of each specific product
  
  

Must-haves:

• Experience in SEO, link-building, or digital marketing

• Confidence using Reddit, Instagram, and working with influencers

• Excellent communication and teamwork skills

• Analytical mindset and attention to performance data

• Enthusiasm for iGaming and North American sports (NFL, NBA, MLB, NHL)

• Stockholm-based or willing to relocate

About Leadstar Media

Leadstar Media is a fast growing Swedish scale-up company that operates several websites within the sports betting industry. Today the company consists of over 70 employees and full-time consultants as well as several part-time freelancers. We are an international company with around 30 different nationalities represented and a presence in over 30 different geographical markets. Leadstar Media’s ambition is to create exceptional products for our visitors and to become the no. 1 sports betting affiliate in the world. We believe that the best way to achieve this is by having a tight-knit team of creators with a high level of autonomy.

At Leadstar Media you will work together with entrepreneurial individuals who are eager to learn everything about their particular field. We want you to have the same winner mindset as the rest of the team!

In addition to work, we organise other activities outside of work-hours such as small events, company trips and kick-offs.

At Leadstar Media you always have the opportunity to grow within the company and take on more responsibility. Several of our talents have grown to become true stars and leaders. We have learned that the most important skills you need for this job are an ambition to learn, and the ability to take on responsibility.

More info:
Start: As soon as possible
Contract: Full-time, with a 6-month probation period
Location: Stockholm, Sweden (in-office)